The Company / Advertising award
"Leonis: Landmark of a new world" campaign
Leonis wins the award for Production and Sustainable Design at the 2008 UNIO Gala.
Lumec wins award at ASLA expo 2008
Philadelphia, October 5th, 2008 – Out of 200 entries, The American Society of Landscape Architects (ASLA) gives Lumec the award for best message in an advertising campaign at the ASLA 2008 Annual Meeting and EXPO.
Lumec Inc, located in Quebec, Canada, reinforces its position as world leader in the high-end outdoor lighting field once again with its “Leonis: Landmark of a new world campaign”. Leonis is the world’s first LED/HID compatible outdoor luminaire and one of the most environmentally responsible outdoor lighting products on the market.
The Leonis campaign was based on two communicational axes: beauty and intelligence. Its main purpose was to demonstrate what kind of contribution Leonis can make to society by factually stating the environmental benefits of the product (uses up to 50% less energy, delivers LED performance that rivals HID photometrics, etc.)
The advertising campaign was created and executed in collaboration with Exo Conseil, a B2B marketing firm in Montreal. “Lumec is very proud of this award as it reinforces our position that environmentally responsible outdoor lighting is definitely the way to go,” says Jean-François Simard, president of Lumec Inc. “With Leonis being the worlds first fully functional and technologically mature LED luminaire, it was our responsibility to present it to the world in a new and environmentally responsible way.”
The ASLA expo is the largest gathering of landscape architecture professionals in the world. This year it was held at the Pennsylvania Centre in Philadelphia on October 4th-5th. Founded in 1899, ASLA is the national professional association for landscape architects, representing more than 18,200 members in 48 professional chapters and 68 student chapters. ASLA promotes the landscape architecture profession and advances the practice through advocacy, education, communication, and fellowship.