“I think the most prevalent emotion or sensation in this type of unusual project is the slightly magical feel there is to it. I think it is very important as it brings people beyond the normal everyday life” [...]

The visionary team at Philips Design has come up with an impressively advanced yet realistic and practical project of urban lighting that is designed around the people and enhances their experience on the streets. While it all seems very futuristic, the best part is that they are actually implementing it in real life! [...]